Sonia Summers
FOUNDER & CEO
Winner of WWD’s highly coveted “Best Executed Brand Launch” award, Sonia is a beauty maverick, leveraging her unprecedented breadth of industry experience to transform burgeoning brands into market leaders. After a successful career working in-house for global powerhouses like Avon and Valeant Pharmaceuticals and indie brands alike, Sonia launched Beauty Barrage, eager to share her talents with emerging brands in need of full service sales support.
Fun Fact: A passionate runner, Sonia gives new meaning to “gal on the go.”
Kirk summers
coo
Kirk is not only camera shy, but also reluctant to boast about himself. He keeps the business operations running smoothly and our app up to date.
Fun Fact: He is married to the boss lady.
HEATHER FORCARI
VP OF LEARNING & DEVELOPMENT
Heather creates and executes all of the Education programs for our team and brand partners. She loves to see that spark in someone’s eyes when she is teaching – that moment when they start to really “get it”.
Fun Fact: Heather volunteers with a senior German Shepard rescue group helping dogs age 10 or later to find a great home for their “golden years”.
rebekah von der hellen
VP SALES DEVELOPMENT
Rebekah’s nineteen years of beauty experience has helped her quickly advance as a key member of the Beauty Barrage team. Rebekah is responsible for the leadership of the Beauty Barrage Field Sales Team driving retail sales targets for the brands which we service.
Fun Fact: Rebekah’s guilty pleasure is an afternoon of E! TV catching up on the latest celebrity gossip.
alissa spencer
ACCOUNT DIRECTOR
Alissa knows what it takes to manage business relationships and help improve retail strategies and sales performance. She is a former buyer and retail expert, having spent over three years with our sister company, Beauty Strategy Group, providing full service management for their clients. Alissa brings that knack for client relationships to Beauty Barrage where she manages account relationships with her famous eye for detail!
Fun Fact: Alissa has been to six continents and met her husband while pursuing her love of world travel!
kalissa ramirez
ACCOUNT MANAGER
As an account manager, Kalissa works diligently to make sure that each brand she works with is achieving their sales goals.
Fun Fact: An avid outdoor fan, Kalissa loves hockey and rock climbing. She also enjoys speaking in different accents around the office.
DEBBIE CELESTE
DIRECTOR, TALENT ACQUISITION
Debbie brings 20+ years of beauty experience, from behind the store counter, to managing and recruiting field teams for a few beloved brands.
Fun Fact: stay tuned for more : )
amanda fitzpatrick
EDUCATION director
Amanda (Fitz as we like to call her) helps to create the national sales plans for our brand ambassadors, providing coaching and mentoring to help the team achieve and surpass their regional sales goals. She loves nurturing our new BAs to help them grow. “Knowing I played a major part in that metamorphosis makes me feel proud.”
Fun Fact: Amanda is certified makeup artist in runway, theater and special effects makeup from The Makeup Designory of Soho.
elaine barnett
education manager
Elaine made the leap from being a Brand Ambassador to a Market Influencer and now is an Education Manager! She trains our BAs on product knowledge as well as creates content videos for anything related to artisty and/or application techniques to put on our social media outlets.
Fun Fact: Elaine is originally from Dallas, Texas (she can tell you everything you need to know about BBQ, Chili, Shiner Bock and Queso). Her favorite pastime is going with friends to Hollywood Forever Cemetery and watching protector movies put on by Cinespia.
KARINA CORTEZ
ACCOUNT COORDINATOR
Karina facilitates in managing and maintaining relationships with our multiple brand partners to improve their success. She loves the opportunity to interface with different beauty and skincare brands, in addition to working with our wonderful team!
Fun Fact: Karina’s favorite activities include immersing herself in the world of visual and performing arts. Museums, symphonies, and the theater are her ideal weekend plans.
paulina kim
squad catalyst
Paulina helps to maintain strong relationships with our clients while coordinating communication cross departmentally. She enjoys learning about new trends in the beauty industry which allows her to become intuitive to our clients’ needs.
Fun Fact: One of her favorite places to go to are cafes with beautifully done aesthetics and delicious drinks…but she doesn’t drink coffee. She is 1000% on #teamtea.
MICHAEL RAMM
CONTROLLER
Our money man! Michael manages all of the accounting and financial analysis of the business. He details the sales analysis for each brand, even analyzing specific metrics for each client.
Fun Fact: Michael has a passion for live music – particularly heavy metal. He is also a big fan of Notre Dame Fighting Irish football even though he graduated from SDSU.
rommel ROCO
financial analyst
Rommel helps to keep our clients up to date on sales performance and tracking.
Fun Fact: Despite his mild manner he is not afraid to tear it up on the dance floor.